An appraisal of integrated mobile and digital campaigns on sales performance: A study of a consumer electronics brand in Kano
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Integrated mobile and digital campaigns combine the strengths of mobile marketing with broader digital advertising strategies to drive sales performance. Consumer electronics brands in Kano are increasingly adopting this integrated approach to create a seamless customer journey from digital engagement to purchase. This study appraises how the integration of mobile-specific tactics—such as push notifications, mobile app ads, and SMS promotions—with digital campaigns across social media, email, and display advertising affects sales performance. By unifying messaging and leveraging cross-channel data, the brand aims to improve targeting accuracy, enhance customer engagement, and boost conversion rates. The research examines key performance indicators such as click-through rates, conversion rates, and overall revenue impact. Additionally, it considers challenges like channel fragmentation and inconsistent user experiences that may dilute campaign effectiveness. Using a mixed-methods approach, the study gathers quantitative sales data and qualitative insights from marketing professionals to offer actionable recommendations for optimizing integrated mobile and digital campaigns, ultimately driving higher sales and improving market share.
Statement of the problem
Consumer electronics brands in Kano face difficulties in achieving optimal sales performance despite implementing integrated mobile and digital marketing campaigns. Although the integration of various channels can enhance customer engagement, inconsistencies in message delivery and channel coordination often result in suboptimal conversion rates (Chinwe, 2023). The absence of a cohesive strategy to unify mobile and digital efforts further complicates the measurement of campaign success. This study addresses these challenges by investigating how integrated campaigns influence sales performance and by identifying the critical factors that lead to effective campaign execution, thereby providing recommendations for improving overall marketing efficiency and revenue growth.
Objectives of the study:
To evaluate the impact of integrated mobile and digital campaigns on sales performance.
To identify key factors that drive successful campaign integration.
To recommend strategies for optimizing integrated marketing efforts.
Research questions:
How do integrated campaigns affect sales performance?
What factors contribute to successful integration of mobile and digital channels?
How can consumer electronics brands optimize their integrated campaigns?
Significance of the study
This study is significant for consumer electronics marketers by linking integrated mobile and digital campaigns with improved sales performance. Its findings will help optimize cross-channel marketing strategies, leading to better revenue generation and market share. The research contributes to digital marketing literature and provides actionable recommendations for enhancing campaign efficiency.
Scope and limitations of the study:
The study is limited to evaluating integrated mobile and digital campaigns for a consumer electronics brand in Kano and does not extend to other industries.
Definitions of terms:
Integrated Marketing: A coordinated strategy that combines multiple marketing channels.
Mobile Marketing: Advertising conducted through mobile devices.
Sales Performance: The effectiveness of marketing efforts in generating revenue.
Related Project Materials
An assessment of government debt’s impact on fiscal sustainability in Nigeria: Evidence from the CBN (2000–2020).
Background of the Study:
Government debt is a critical factor influencing fiscal sustainability and overall economic stability. In Nigeri...
IMPACT OF ADULT EDUCATION ON INTERGENERATIONAL LEARNING
Abstract: The topic of this research is the impact of adult education on intergenerational learning. The study aimed to explore how adult educ...
The effect of residential segregation on social integration in Ogbomosho North Local Government Area, Oyo State
Background of the Study
Residential segregation in Ogbomosho North has profound implications for social integration, commu...
The Impact of COVID-19 Response Policies on Public Health Systems in Wamba Local Government, Nasarawa State
Background of the Study
The outbreak of COVID-19 presented unprecedented challenges to global public health systems, wit...
THE IMPACT OF THE MEDIA IN PROMOTING GOOD GOVERNANCE IN NIGERIA
Background to the Study
In today’s world of modern governance throughout the world, the issue of...
PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION A CASE STUDY OF NIGERIAN AIRWAYS
ABSTRACT
In this era of social and economic instability in which the public must be given a convincing why they should p...
The Effect of Customer Relationship Management on Business Success: A Study of Hair Salon Owners in Niger State
Background of the Study
Customer Relationship Management (CRM) has become a vital strategy for businesses to build and main...
An Assessment of Human Resource Management Strategies in Manufacturing Firms: A Case Study of Dangote Cement in Kano State
Background of the Study
Human resource management (HRM) strategies play a crucial role in the success and growth of manu...
An Investigation of Semantic Shifts in Nigerian Hashtag Trends: A Case Study of Twitter Political Movements
Background of the study
Hashtag trends have become potent symbols of political discourse on social media, reflecting rapid semantic shift...
EFFECT OF BAD ROAD ON ECONOMIC DEVELOPMENT
Background of the study
Economic development of any economy is dependent on the ability of the country...
